

Project Timeline
Mar 27
Week 01
Project Kick-Off
The first official client meeting; pitched the direction for the upcoming 10 weeks
Apr 10
Week 03
Check-In 01
Our team presented 7 total concepts, clients narrowed down to 3 to further flesh out
Apr 24
Week 05
Mid-Term Presentation
Mid-Fi presentation of all 3 concepts, clients narrowed down to 2 ideas to finalize
May 15
Week 07
Check-In 02
Work-in-progress check in, iterative design process continued with multiple versions, ideas, and redesigns
May 29
Week 10
Final Presentation
Final pitch, and deliverables tested. Clients were very happy, and were eager to further pursue to concepts.

Deliverables for this Campaign are under signed NDA, however here are some fun behind the scenes photos!

















BMW x SCADpro
BMW partnered with SCADpro to further explore opportunities in the XR/VR/AR space. Our team was challenged to develop an innovative XR concept, along with a comprehensive marketing campaign to bring the vision to life.
I was a part of a team of 25 students. We developed innovative design solutions that aligned with BMW’s brand vision. We worked closely with BMW executives to ensure every detail met their expectations, from concept development to final presentations. As Creative Director for this partnership, this project sharpened my leadership skills and reinforced my ability to deliver high-impact designs in a client-driven environment.
During this project, I took on the role of the Specialist. Having been deeply immersed in Apple technologies, it was a natural fit for me to focus on news, advancements, and market trends. My attention was particularly directed toward the Apple Vision Pro.
Directed by the BMW Innovation tea. Led by Professor Meyers and managed by Paris Davis.