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Project Timeline

Each SCADpro Studio is defined by the same 10-week timeline, focusing on client-transparency and satisfaction. Throughout this studio, our team had 3 formal presentations, and 2 informal.

Mar 27

Week 01

Project Kick-Off

The first official client meeting; pitched the direction for the upcoming 10 weeks

Apr 10

Week 03

Check-In 01

Our team presented 7 total concepts, clients narrowed down to 3 to further flesh out

Apr 24

Week 05

Mid-Term Presentation

Mid-Fi presentation of all 3 concepts, clients narrowed down to 2 ideas to finalize

May 15

Week 07

Check-In 02

Work-in-progress check in, iterative design process continued with multiple versions, ideas, and redesigns

May 29

Week 10

Final Presentation

Final pitch, and deliverables tested. Clients were very happy, and were eager to further pursue to concepts.

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Deliverables for this Campaign are under signed NDA, however here are some fun behind the scenes photos!

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BMW x SCADpro

BMW partnered with SCADpro to further explore opportunities in the XR/VR/AR space. Our team was challenged to develop an innovative XR concept, along with a comprehensive marketing campaign to bring the vision to life.

I was a part of a team of 25 students. We developed innovative design solutions that aligned with BMW’s brand vision. We worked closely with BMW executives to ensure every detail met their expectations, from concept development to final presentations. As Creative Director for this partnership, this project sharpened my leadership skills and reinforced my ability to deliver high-impact designs in a client-driven environment.

During this project, I took on the role of the  Specialist. Having been deeply immersed in Apple technologies, it was a natural fit for me to focus on news, advancements, and market trends. My attention was particularly directed toward the Apple Vision Pro.

Directed by the BMW Innovation tea. Led by Professor Meyers and managed by Paris Davis.

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